Oh, I like this one

This one is effective. Though technically a negative ad, it illustrates a flip flop close to everyone's heart: A clear promise to not increase taxes, contrasted with the recent news the EI rates are goign to go up.

The ominous background music gets a little loud, and I didn't like the Harper slowdown bit, but otherwise the whole look and feel is great!

At least one more could be done on this theme. Harper ran during the last election promising to run the EI fund at an arms-length, zero-balance curve. Instead, he's going to use it to raise money to pay down the debt.



I have little doubt that Harper will come to try to claim that the raise in EI rates is going to be due to the proposed changes in benefits we are now hearing about (amazing what opposition sabre rattling accomplishes). But we all know that the rate increase is coming regardless.

5 comments:

Scott in Montreal said...

It doesn't matter. Duceppe. I think the Bloq wants to stave off an election to keep the focus on Montreal municipal politics until the mayoralty race ends early November. Working on a blogpost about this for tomorrow.

Mark Richard Francis said...

Also, the NDP are not in great financial shape, and there's a rumour kicking around that they lost their Quebec ad agency. If anyone can verify that please do.

The NDP did not get any concessions from Harper. Harper was already going to roll out this very plan and he knew that last Spring. The entire summer was spent discrediting the Liberals' EI proposals with false claims through the sham that was the EI working group, with the intention of releasing their own this Fall, as they have done. Heck, we were told of this coming last week:

http://section15.blogspot.com/2009/09/conservatives-claim-ei-makes-people.html

The NDP rolled over. In truth, any Party can find themselves in this mess, and Jack is being pragmatic. Unfortunately, the EI changes are tepid, even Victorian, but now it's going to have the stamp of the NDP's approval on it, and Harper will gain from that. The Liberals' plan was better, and the NDP largely supported it.

Layton could have negotiated better, but I think he lacks leverage. Harper is ready for an election. He just doesn't want the calling of one hung on him. So it is really Jack who caved.

Scott in Montreal said...

Unless this is a massive bluff on the NDP's part, I don't get it. They can take the high road and vote against the Ways and Means this Friday safe in the knowledge the Bloq has their backs for that vote to keep them in session. My take is: the Bloq doesn't want to tie up the separatist campaign resources until after the Montreal municipal election is out of the way (more on my blog on that).

Mark Richard Francis said...

The NDP are having cash, ad agency and polling problems.

Scott in Montreal said...

yes, all the more reason NOT to raise fresh credibility problems with their base! They're MAD!!

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